Will Riley is the Managing Partner of Coop CCO, an integrated marketing agency focused on building better brands through stronger brand positioning and local marketing strategy. He spent the past decade in marketing leadership roles with Aflac, Newell Brands, The Home Depot, and Zaxby’s. At Zaxby’s, Will was the Vice President of Brand Management and led all marketing efforts including advertising, field marketing, digital marketing, social media, PR, integrated marketing strategy, and consumer insights.