About SEFF

Mission Statement

The mission of the Southeast Franchise Forum is to support, inform, and provide networking opportunities for aspiring Franchise Professionals to become exemplary leaders and stewards of the franchise industry. 

What is the Southeast Franchise Forum (SEFF)?

The Southeast Franchise Forum (SEFF) is a regional, non-profit organization founded to foster professional relationships and provide information and inspiration to executives throughout the franchise community. SEFF provides opportunities to learn and develop skills, contacts and relationships with other members of the franchise community.

The SEFF leadership and more seasoned members of the association are committed to helping aspiring franchise executives grow personally and professionally. These individuals recognize the importance of sharing their experience and knowledge with franchise executives looking to grow. Each has realized the benefits of relationships and is committed to giving back to aspiring leaders.

SEFF members meet every other month to address local, regional and national issues that are faced by franchisors and franchisees. Joint meetings are held quarterly with IFA’s Franchise Business Network (FBN) to provide an opportunity to focus on national issues. Learn more here: https://www.franchise.org/committees-and-forums/franchise-business-network

Our Forum provides:

  • Advice for new franchisors and franchisees.
  • An arena for existing franchisors and franchisees to share ideas.
  • A meeting place for experts in various fields to share their thoughts and experiences.
  • An opportunity for vendors serving the industry to learn more about the needs of their potential clients.