Board of Directors, Committee Members & Staff

SEFF is led by a board of directors who work to provide ongoing networking and education opportunities to keep our membership informed. Current board members include:

Horace Williams

Horace Williams – Chairman

Vice President, Franchise 
The Honey Baked Ham Company

Eric Gagnon – Vice Chair

We Sell Restaurants

Clarissa Bradstock

Clarissa Bradstock – Chair Emeritus

January 2016 – December 2018

Chief Executive Officer  
Any Lab Test Now

Bill Bishop

Bill Bishop

Treasurer / Assistant Secretary

Audit Partner      
Grant Thornton LLP

Mark Vanderbroek

Mark Vander Broek

Secretary / Assistant Treasurer

Nelson Mulling


Lorri Frank

System Administrator

Debra Webblvy

Debra Webb Ivy



Diane Phibbs

Diane Phibbs

EVP & Chief Content Officer     
Franchise Update Media

Jennifer Folger

VP Development

Tropical Smoothie Café

Josh D’Agostino


Mighty Auto Parts

Thank you to our founding board of directors who provided the vision and foundation for the Southeast Franchise Forum to grow to where we are today.

We appreciate the service of our past Chairmen and Chairwomen for the leadership that continues to drive our membership.

Founding Board of Directors

Jim Squire

Jim Squire – Founding Chairman

Inception – December, 2015

President & CEO Franchise Marketing Advisors