What is the Southeast Franchise Forum?

The Southeast Franchise Forum (SEFF) is an association of franchise professionals with the goal to help franchisors, franchisees and suppliers grow personally and professionally. SEFF provides opportunities to learn and develop skills, contacts and relationships.

A non-profit organization, SEFF is Atlanta’s Franchise Business Network (FBN) Chapter of the International Franchise Association (IFA). SEFF is the largest and most successful group of franchise professionals in the southeast, with the goal to support the benefits of franchising in the community.

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Join Us for an Upcoming Event

SEFF hosts bi-monthly meetings covering a wide variety of topics related to franchising, government relations, the economy, and more. Members are able to attend free of charge. Learn more about our upcoming events below.

Franchise Business Network Meeting (2021)

Please join the Northeast Ohio Franchise Business Network on Tuesday, November 30, at 2:00 p.m. ET for an IFA Franchise Business Network Virtual Roundtable discussion on: Using your business culture to attract and retain talent Keys to better communication between your brand and franchisees https://us02web.zoom.us/meeting/register/tZIodO6qrj4tGtcSWiHsB7KfXgu-s9C4Imse We will be joined virtually by attendees from other chapters: […]

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SEFF/IFA-FBN Meeting: Economic Update

Consumer confidence; How much steam is left in this bull market? Join us to hear  from one the best in the  industry sharing this insight. Open to SEFF & IFA Members  

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Best Practices for Maintaining and Updating Operations Manuals

Insight on creating, updating, and implementing effective Operations & Training manuals. Open to SEFF & IFA Members

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Learn Franchising from the Industry’s Best

MFV expositions
the honey baked ham
chruch's chicken
zaxbys
focus brands
tropical cafe smoothie

See Our Member’s Directory

News From Around the Franchising Industry

GA Senate Race
GA Senate Race Information

Find out where the candidates stand on issues related to franchising.

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Staying Positive and Impacting Lives

View the presentation from our November 2020 meeting.

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franchise-legal-updates-2021
Legal Update

View the presentation from our meeting with Perry McGuire, and Partner at Smith.

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Become a Member of SEFF Today!

SEFF membership is a franchise association made up of franchisors and franchisees who wish to build deeper relationships within the industry. We also welcome a limited number of franchising industry suppliers who can bring value to our organization.

Membership Benefits:

  • Complimentary attendance at breakfast and lunch meetings.
  • Ability to bring guests to meetings for a nominal fee.
  • Networking and leadership opportunities with industry leaders.
  • Advice for new franchisors and franchisees.
  • An arena for existing franchisors and franchisees to share ideas.
  • A meeting place for experts in various fields to share their thoughts and experiences.

Join Today!