Cassidy Ford is a graduate of Baylor University in Waco, TX. Cassidy’s experience spans from launching development departments with emerging brands like How Do You Roll?-a fast-casual sushi concept featured on ABC’s Shark Tank-to working with resales and under-performing franchisees with iconic brands such as Huddle House. Cassidy has a proven record of increasing lead conversion rates, establishing effective processes, and growing profitability. Now, in her role as Client Success Manager for FRM Solutions, a franchise relationship management platform, Cassidy uses her insight to consult with other franchisors on CRM utilization and industry best practices.