Jim Satterfield is the CEO and co-founder of Firestorm^®, and is a nationally recognized expert, keynote speaker and author on crisis management, threat assessment, disaster preparedness and business continuity planning. He has experience as President, CEO and COO of various public and private companies in business continuity, communications, crisis management, environmental, insurance, reinsurance, risk management and technology. Jim has extensive expertise in the identification and quantification of risk and has led in the development of national standards for risk management, environmental risk and environmental due diligence. He has spoken to hundreds of groups on risk management, crisis management, governance, disaster planning and preparedness.

 

Jim’s analysis and experience in working with thousands of businesses has led to the creation of the Firestorm PREDICT.PLAN.PERFORM.^® methodology, the foundation of all Firestorm programs, services and initiatives. Jim emphasizes promoting and enforcing a culture of preparedness to protect an organization’s assets, brand/reputation, revenues and enterprise value.

 

Jim led the Firestorm team that provided the crisis and media management support at Virginia Tech in response to the shootings, as well as hundreds of other client crisis engagements.

Jim’s philosophy is that “Every crisis is a human crisis.” He co-authored Disaster Ready People for A Disaster Ready America. The book guides individuals in developing their own preparedness plans at home. This benefits corporations as the key to having employees perform at work is for them to know their families are safe – a fundamental building block for all business continuity plans – at work.