Join us for our July luncheon when our moderator and panelists discuss the topic: Executing a Winning Franchise Development Strategy.

Moderator: Jack Monson – Chief Revenue Officer at Social Joey & Social Geek Radio Host

Panelist: Horace Williams, CFE – Vice President of Franchising at Honey Baked Ham

Panelist: Jennifer Folger – Vice President Franchise Development at Tropical Smoothie Cafe

Panelist: Joe Sieve, CFE – Vice President of Franchise Development at Inspire Brands

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Maggiano’s Buckhead
3368 Peachtree Road
Atlanta, GA 30326
(404) 816-9650

Jack Monson
Chief Revenue Officer at Social Joey & Host of Social Geek Radio

Jack is seasoned in social media marketing, franchise marketing, brand journalism, and public relations. He is the Chief Revenue Officer at Social Joey, and works with franchise systems, national brands, and their locations to get their local marketing hopping!

Horace Williams, CFE
Vice President of Franchising
Honey Baked Ham

Horace Williams is a seasoned operational professional who also has considerable sales and marketing leadership experience. He has a proven track record of crafting and executing strategies that reduce costs, improve service, drive revenue growth and increase profitability for franchisees and franchisor. He has extensive experience with corporate revitalization for both startup enterprises and high-growth companies. Prior to joining Honey Baked Ham, Horace served in senior positions with Yum! Brands, Popeyes Louisiana Kitchen and Bojangles’. He also owned and operated restaurants within the Yum! brand.

Jennifer Folger
Vice President Franchise Development
Tropical Smoothie Cafe

Jennifer Folger has been VP of Franchise Development for Tropical Smoothie Cafe since August 2018. Prior to that, she was Senior Director of Franchise Development since 2015, after serving as Director. Prior to joining Tropical Smoothie Cafe, Jennifer was Director of Franchise Development at McAlister’s Deli. From August 2005 until August 2013, she was Marketing Manager, Franchise Development for Arby’s Restaurant Group.

Joe Sieve, CFE
Vice President Franchise Development
Inspire Brands

Joe serves as Vice President of Franchise Development for Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 11,100 Arby’s, Buffalo Wild Wings, SONIC Drive-In, Jimmy John’s, and Rusty Taco locations worldwide. As vice president of franchise development, Joe is responsible for driving domestic unit growth across the Inspire family of brands.

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