Data collection and proliferation from machines, social media, smartphones and other sensors open the doors to huge new opportunities for the franchised organization, along with equally significant risks. What can you use, and what can you do with it? How can “big data” improve your customer relationships and transform your business?

Meanwhile, information security risks for the franchised enterprise have skyrocketed in recent years. The working assumption of most sophisticated organizations is that all systems are vulnerable and most are probably infected. As the franchised enterprise moves toward cloud computing and “Software-as-a-Service” (SaaS), an equally well-organized black market complements that offering with “Fraud-as-a-Service” (FaaS). Many of the best responses to such malware and fraud will again draw on “big data.”

Join us for our August 13 breakfast meeting when Jason Adler with Cellairis and Jon Neiditz with Kilpatrick Townsend & Stockton speak on what’s happening on the cutting edge of data collection and how the risks may be allocated and shifted by franchisors and franchisees.


**PLEASE NOTE THE NEW LOCATION FOR THIS MEETING**
Maggiano’s Little Italy – PERIMETER
4400 Ashford Dunwoody Rd. Space #3035
Atlanta, GA 30346
(770) 804-3313



Jason AdlerJason Adler is the General Counsel for Cellairis Franchise, Inc., which is a wireless accessory franchise that provides innovative and fashion-forward cases and accessories for wireless devices. Mr. Adler handles various legal issues for Cellairis and its affiliates in several areas of the law including franchise, litigation, corporate, intellectual property, employment, celebrity endorsements, privacy, data protection, customs, and social media law. He also is responsible for overseeing all legal aspects for Cellairis’ international opportunities, which is currently Canada, The United Kingdom, Mexico, Brazil, Chile, Australia, New Zealand, and the countries that make up the Gulf Cooperation Council.


Jon NeiditzIn April 2013, Jon Neiditz brought his big data, privacy and information security practice to Kilpatrick Townsend, a firm that has become one of the leading information law firms in the world. Jon has led information management practices at law and Big 4 consulting firms, served as an in-house general counsel and vaccinated buffalo. He provides practical and uniquely inexpensive ways of dealing with security breaches and privacy issues, and of getting value from information.
Twitter: @jonneiditz
LinkedIn: www.linkedin.com/in/informationmanagementlaw
Big Data Tech Law Blog: http://blognetwork.kilpatricktownsend.com/bigdatatechlawblog
J.D. Yale, B.A. Dartmouth